Monday, September 11, 2017

Realtors & The Long Island SEO Do's And Don'ts To Know

By Paula Hess


If you're a realtor, you understand the importance of property. To be more specific, you can market and sell it to interested buyers, drawing attention to all the positive attributes in the process. It can be difficult to sell homes and buildings, though, which is where digital services come into play. Long Island SEO may be one of the most effective. For realtors that would like to know how to carry out this process, the following do's and don'ts must be noted.

DO make the most out of social media. According to names such as fishbat.com, social media plays a major role in marketing. The same can be said for Long Island SEO, provided you know which platforms will yield the most results. Facebook is arguably king, but LinkedIn has become popular among professionals, especially for networking purposes. Without social media, you won't be able to maximize your SEO results.

DON'T forget to include keywords. Realtors should be aware of the importance that keywords hold in SEO, too. The best ones tend to be local, as they tend to be the ones that small businesses are searched for the most. For example, "real estate agent in Albany" or "Long Island realtor" might suit real estate specialists in New York well. Provided said keywords are incorporated into content well, their effectiveness will speak volumes.

DO retool your website so that it's better optimized. Did you know that web design plays a crucial role in SEO, too? If a realtor's site fails to perform at a certain level, there's a good chance that it won't rank highly. There are many factors that play into this, including speed and the quality of links. If your site isn't ranking, despite months of effort being put forth on the SEO front, it stands to reason that the site's lack of optimization is to blame.

DON'T allow SEO to go untouched for extended periods of time. One of the hallmarks of SEO is that it's a long-term process. What this means is that it can take months until realtors start to see noticeable returns on the investment you've made. Don't let this discourage you, however, as the returns in question will eventually arise. It's a simple matter of sticking with the process and not letting it go untouched for an extended period.




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