Social media is a buzz word - in fact, some companies now eschew a website altogether in favor of social media pages, usually on Facebook. Unfortunately for small companies, proper social media marketing takes a lot of time, effort, and skill to do right - time and effort that could be spent on putting together a better product.
Social media managers are a relatively new job that is in demand among larger companies who can afford to hire someone full time to handle Facebook and the like. Smaller companies that cannot afford such an expenditure are better serviced by a business that specializes in SEO to get the job done.
When it comes to social media, the best networks to be on vary by industry and demographic. A good company can help establish which networks you most need a presence on, and will then set up and maintain them for you, answering your customers' questions and using proven marketing techniques and advertising to draw traffic to your pages.
What you need from a platform is not the same as what others need, so your SEO company needs to keep that in mind. Customers need to not only be able to find you on the internet, they also need to know that you are responsive to any questions or concerns that they might have. This way, they stay a loyal customer.
Some SEO services may take the cookie cutter route, where they use the same ideas and tactics with every single client. This is a recipe for disaster, and should be avoided at all costs by you. Instead, look for a service team that will give you customized solutions to your pressing needs, and continuously grow with you.
If your company does not have a social media presence or if the one you have seems to be being ignored by your entire customer base, then it might be time to look into hiring a social media marketing service to help grow your business.
Social media managers are a relatively new job that is in demand among larger companies who can afford to hire someone full time to handle Facebook and the like. Smaller companies that cannot afford such an expenditure are better serviced by a business that specializes in SEO to get the job done.
When it comes to social media, the best networks to be on vary by industry and demographic. A good company can help establish which networks you most need a presence on, and will then set up and maintain them for you, answering your customers' questions and using proven marketing techniques and advertising to draw traffic to your pages.
What you need from a platform is not the same as what others need, so your SEO company needs to keep that in mind. Customers need to not only be able to find you on the internet, they also need to know that you are responsive to any questions or concerns that they might have. This way, they stay a loyal customer.
Some SEO services may take the cookie cutter route, where they use the same ideas and tactics with every single client. This is a recipe for disaster, and should be avoided at all costs by you. Instead, look for a service team that will give you customized solutions to your pressing needs, and continuously grow with you.
If your company does not have a social media presence or if the one you have seems to be being ignored by your entire customer base, then it might be time to look into hiring a social media marketing service to help grow your business.
About the Author:
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