Thursday, May 28, 2015

Twitch & Evaluation Of Long Island Advertising Agencies

By Robbie Sutter


If you're someone who considers themselves a gamer, chances are that you already know about Twitch.tv. Brought to the forefront in 2011, this live video streaming platform has grabbed the attention of a massive audience, not only in relation to gaming but sports and entertainment as a whole. Of course, you may be curious about how businesses can take advantage of such a platform. I am of the opinion that a number of Long Island advertising agencies have the potential to use it.

If you want to talk about Twitch.tv, as a whole, you must first go over some of the landmark moments for the website. The one that immediately comes to mind is the one last year, when Amazon made the purchase for $970 million. While the people behind Twitch.tv have made out like bandits, for lack of better terms, the truth of the matter is that the site's popularity has not diminished. In fact, it has become even stronger as word-of-mouth passed along.

Twitch.tv is brimming with content, some pieces perhaps more appealing to you than others. Most of the standout content relates to video games, including speedruns, which are attempts by gamers to compete certain titles in as little time as possible. In my time on the website, I have seen "The Legend of Zelda: Ocarina of Time" completed in the time it would take to finish even a single dungeon. This site has its perks, depending on what interests people have.

In order for a Long Island advertising agency to take advantage of Twitch.tv, the creation of content must be a focus. Specifically, it has to be able to hone in on a particular audience, which I am sure companies such as fishbat can agree with. Even though this website has a broad gaming and sports fan base, this doesn't necessarily mean that those two interests are the be-all and end-all. As a matter of fact, all it takes is a bit of research to see that there is even more that rests beneath this particular surface.

Without question, Long Island advertising agencies know that adapting to the times is crucial. This is especially true when you consider the litany of websites that exist, some gaining greater traction than others. Twitch.tv is most definitely a popular subject, especially amongst those who are into entertainment. Make sure that you know what content to create, based on the audience you're looking to target, and it won't be long until you start to see engagement.




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