Saturday, November 29, 2014

Increasing Your SEO Marketing Skills

By Meagan Smith


How often have you searched for your own site using a search engine? Were you pleased with your site's placement, or were you left wondering why other sites that weren't as well designed as yours placed higher? SEO, or search engine optimization, can help you reach that top spot. Here are a few tips to show you how.

There's no doubt that the best type of traffic you can get for your website will come from the search engines. Basically visitors with credit card in hand ready to purchase your product or services. It really doesn't matter what you are selling, you need to be on the search engines. To increase your rankings you may start using directories to create more backlinks for your site.

Right now is all about quality, a few years ago it was all about quantity and building as many backlinks to your website as you possibly could. These days Google wants to see more quality backlinks and social signals from authority sites like Facebook, YouTube, Twitter and basically high PR websites. It also helps to submit your sites to social bookmarking networks to increase your indexing rates even more.

Of course content also plays a very important role in SEO, today more than ever since Google release the Google panda and penguin updates that are focused on penalizing websites with spammy content only designed to get higher rankings. Your content must be unique and targeted towards your top 5 targeted keywords but in a way that doesn't look spammy.

One of the biggest mistakes you can do is buying a bunch of spammy links for your site, don't ever do this because if your site gets penalized for doing this it might be difficult to get it back where it was. We recommend you try instead building quality links from guest blogging, web 2.0 directories and social media sites to boost your rankings. Keep it simple and follow these tips and you should see your rankings improve in no time.




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