Monday, August 11, 2014

Social Media Marketing Pointers That Will Change Your Game

By Trina Gildow


You can reach a much broader audience through social media than through more traditional means of advertising. With social media, you're in the driver's seat, and you control the information that reaches your customers. You can spread the news of promotions faster by using social media. To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.

Your online storefront can become easier for your customers to use with effective social media tie-ins. As an additional presence to your unique online presence, you can easily make a Facebook storefront that can be accessed with ease from your posts. Facebook users like to look around the site and may find your site and your products, and may even make a purchase, all while staying on Facebook. This allows them to spend more time exploring and sharing content from your page.

To help get your customers interested in your products, you should run promotions through social media marketing. Running promotions through this sort of marketing will keep your customers constantly informed of your products and also, keep your business on their minds. Social media promotions are a great way to spread the word about your business.

To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.

Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other.

The blog-feed application can be used for showing your blog posts through your LinkedIn page. When you post your article, it will be displayed as a LinkedIn update. You can save time in this way, and you will get greater exposure by posting to both LinkedIn and to your blog.

If you are going to use ads on social networks, make sure they appear in a spot where people will notice them. If you forget to do this, your ads might not get viewed by the consumers you are hoping to reach. Offer exclusive coupons and discounts to those who follow you on social media sites. This imparts a sense of exclusivity to your page, which engages customers and increases your profits.

Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.

Using social media sites will help increase your brand recognition. It will be simpler to locate customers when they are linked to you via social media.




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